Tom Baines

Conversion Copywriter & Funnel Architect | I build systems that turn browsers into buyers

Landing Pages
Email Sequences
Sales Pages
Advertorials
Funnel Strategy
CRO & UX

Landing Pages

Financial Services Landing Page

2 weeks | Finance

High-converting landing page for a debt consolidation service with personalized quiz integration and mobile-optimized design.

Conversion Optimization Quiz Funnel Mobile-First

SaaS Product Launch

3 weeks | Technology

Complete landing page for a project management SaaS tool with feature highlights, social proof, and clear CTAs.

SaaS Copy Feature Highlights Social Proof

Health & Wellness Program

10 days | Health

Emotionally compelling landing page for a wellness program with video integration and strong benefit-oriented copy.

Emotional Appeal Benefit-Driven Video Integration

Email Sequences & Campaigns

5-Day Welcome Sequence

1 week | E-commerce

Engaging welcome sequence for new subscribers with storytelling, value delivery, and gentle CTAs to build trust.

Welcome Series Storytelling Value-First

Cart Abandonment Series

5 days | E-commerce

3-email sequence to recover abandoned carts with urgency, social proof, and limited-time offers.

Cart Recovery Urgency Conversion

Educational Nurture Sequence

2 weeks | Education

7-email educational sequence providing value before making an offer, establishing authority and trust.

Education Authority Building Value Delivery

Core Competencies

Copywriting Specialties

  • Conversion-Focused Landing Pages
  • Email Marketing Sequences
  • Sales Page & VSL Scripts
  • Advertorials & Native Content
  • Blog Posts & Articles
  • Educational Content & Textbooks

Funnel Architecture

  • Customer Journey Mapping
  • Lead Generation Systems
  • Quiz & Assessment Funnels
  • Multi-Touch Nurture Sequences
  • Market Segmentation
  • Conversion Rate Optimization

Technical Implementation

  • HTML/CSS Page Development
  • Interactive Calculators
  • UX Writing & Microcopy
  • A/B Testing Strategy
  • Analytics & Tracking Setup
  • Marketing Automation

Ready to Transform Your Conversion Rates?

Let's work together to create compelling copy and high-converting funnel systems for your business.

Get in Touch